Companies come to us with their largest learning problems. Solving the problems is usually the easiest part. The difficulty is engaging the people needed to execute the solutions. One of the most effective tools we use to put ideas into play is creating characters. Our team works hard to conjure characters that bring abstract ideas and behaviors to life.
Here’s an example of how a cast of characters (co-created with client Lisa Pyne) works together to tell a story—a story that is now a new promotional product for our client ESI International.