Client story: CVS Health
Originaliti designed The Bottom Line Game to teach 1,700 retail pharmacy leaders how to manage profitability.
CVS Health shifted to a bonus plan paid on profitability for regional, district and store managers. Understanding how every action impacted the top and bottom lines was imperative. We created a game experience and engaged Regional Managers as facilitators to coach their District Managers through the four-hour conversational play. CVS used the game to train all new store managers for years.
- We invented the brand, experience, game mechanics, packaging, graphics and messages.
- We built sophisticated challenge, opportunity, action/consequence and choice decisions into the game.
- We differentiated how people learn for the leadership of People's Drug Stores who merged with CVS.
More client stories
CVS Health | Career Systems Intl | Forum | Xerox | Deloitte | H&R Block | ESI International | Genentech | Hallmark
