Client story: H&R Block

Originaliti recreates continuing education with potent results in the marketplace and upticks in client and McGladrey revenues

RSM McGladrey, the sixth largest global consulting firm, needed to sell services at the next level to grow revenues: ‘get bigger, farther, faster’. Originaliti invented and implemented the BiFF Event (Bigger, Farther, Faster) – a 48-hour forum with 450 consultants, learning face-to-face with clients (who paid to attend) and thought leaders including IDEO and Fast Company. McGladrey has used the BiFF event globally for years to increase revenues for their business and their clients businesses. As reported in the Marketplace Masters book: “Suddenly, the old model of continuing professional education was transformed into what would become a powerful competitive advantage for RSM McGladrey and their clients.”

  • We invented a new set of services and marketplace advantage with a replicatable model for meeting client needs.
  • We built a new way to deliver services: unhesitatingly, collaboratively, face-to-face, differently.
  • We differentiated McGladrey from competitors by helping consultants and clients 'act their way into thinking differently.'