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Sue Baechler, Founder/CEO

Sue Baechler is a game designer, learning innovator and Founder/CEO of Originaliti Media Inc. Originaliti’s games and interactive experiences help people solve business problems in industries around the world. An intuitive writer, designer and communicator, Sue knows what people need to grow their businesses, learn, change and get work done. She led Lens Crafters operations in California, directed communications for Osco Drug in Chicago, education for Melville in Boston and New York, and content design for two internet start-ups in the Silicon Valley. Originaliti’s products for global brands have been featured in Forbes, Fast Company Magazine, CNN, Huffington Post, and the Wall Street Journal.

John Pederson, Digital Strategist

John Pederson is a digital story-teller and media analyst for Originaliti. He founded the media consultancy Openface Productions and has led digital strategies for the largest nonprofit in the U.S. dedicated to preserving North America’s food supply. As a passionate advocate for giving people voice, John has produced radio programs with NPR’s Wait, Wait, Don’t Tell Me! and Public Radio International’s To the Best of Our Knowledge. Globally, John launched Indonesia’s first student-run radio station as a Fulbright scholar, and pioneered RadioEd, a partnership between Indonesia’s only independent radio news network and largest philanthropic foundation.

Jesse Eustis, Design Strategist

Jesse Eustis is a visual and graphic designer with a broad aesthetic vocabulary and a high standard of quality. Jesse believes that every project has a heart and that every heart looks different. Design is the opportunity to visualize and express the heart of a project, and in doing so, connect more deeply to its fundamental purpose. Jesse also finds ways to bridge his design work with other creative endeavors inducing tango dancer, illustrator, community organizer, bodyworker, gardener, coach, and social entrepreneur.




Collaborators

Jonathan Fischer | Wakuda Studio

Steve Kowalski | Creative License Consulting

Lucas Zebroski | LucasZeb Productions

Lynn Fellman | Fellman Studio

Amanda Park | Unboxedesign 

Jill Esplin | Leading for Life

Naomi Binkley | Fireside Production

Andy Yeoman & Melvin Bell | Focus Games

In the News

Forbes says All In Game delivers impressive business outcomes.
Learn More

Originaliti develops board game to innovate drug development. Learn More

Ugly Projects™ game app developed by Originaliti for ESI available on iTunes. Watch the Trailer

Huffington Post on Originaliti's Dream Leader® Game with Leading for Life. Read Article

Fast Company on Originaliti's Camp Lur'ning innovation for Xerox.
"My 5 Days at Camp Lur'ning"
| "XBS Learns to Grow"

By Originaliti

"Using Games to Improve Performance." Download

"Accelerating the Integration of New Skills and Tools on the Job" View

"The Play is the Work" View

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