Sue Baechler, Founder/CEO

Sue Baechler is a game designer, learning innovator and Founder/CEO of Originaliti Media Inc. Originaliti’s games and interactive experiences help people solve business problems in industries around the world. An intuitive writer, designer and communicator, Sue knows what people need to grow their businesses, learn, change and get work done. She led Lens Crafters operations in California, directed communications for Osco Drug in Chicago, education for Melville in Boston and New York, and content design for two internet start-ups in the Silicon Valley. Originaliti’s products for global brands have been featured in Forbes, Fast Company Magazine, CNN, Huffington Post, and the Wall Street Journal.

John Pederson, Digital Strategist

John Pederson is a digital story-teller and media analyst for Originaliti. He founded the media consultancy Openface Productions and has led digital strategies for the largest nonprofit in the U.S. dedicated to preserving North America’s food supply. As a passionate advocate for giving people voice, John has produced radio programs with NPR’s Wait, Wait, Don’t Tell Me! and Public Radio International’s To the Best of Our Knowledge. Globally, John launched Indonesia’s first student-run radio station as a Fulbright scholar, and pioneered RadioEd, a partnership between Indonesia’s only independent radio news network and largest philanthropic foundation.

Jesse Eustis, Design Strategist

Jesse Eustis is a visual and graphic designer with a broad aesthetic vocabulary and a high standard of quality. Jesse believes that every project has a heart and that every heart looks different. Design is the opportunity to visualize and express the heart of a project, and in doing so, connect more deeply to its fundamental purpose. Jesse also finds ways to bridge his design work with other creative endeavors inducing tango dancer, illustrator, community organizer, bodyworker, gardener, coach, and social entrepreneur.