| Originaliti's
work: Hallmark. |
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| How do you get Hallmark people
to imagine innovative products – beyond cards? |
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Creative
Commercial Communities®
Originaliti designs an innovation process
to simulate how Hallmark people have to think and interact to
create new products and services. The simulation addresses three
critical objectives: |
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1. What customers
want. |
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2. How to combine internal
and external talent. |
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3. How to recognize and
act on profitable ideas. |
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"Originaliti
just ‘hands down’ did an excellent job |
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... of pulling this design process
together for Hallmark. I was so impressed with the professionalism
and quality of the simulation. It obviously captured the imagination
and spirit of the Hallmark folks. It was really a blast and
a wonderful, collaborative experience." |
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Brad Smith, Doblin
Group
(an Originaliti colleague) |
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