How do you get Hallmark people to imagine innovative products – beyond cards?
Hallmark needed to grow its business beyond cards. They wanted an ongoing process and space to collaborate across the business and with customers to invent new products that people really wanted – not just ideas floated from creative teams. We used stories as the inspiration for Creative Commercial Communities® and game mechanics for the community system that turned the best ideas into the best products.
CVS Health | Career Systems Intl | Forum | Xerox | Deloitte | H&R Block | ESI International | Genentech | Hallmark