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The Bottom Line Game

Product: The Bottom Line Game (Board Game)

Objective: Understand profitability

Audience: 1,700 CVS drug store leaders

Client: CVS

Game Design: Sue Baechler

Graphics: Kowler Associates

Publisher: Originaliti

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"Bravo!I have never seen hundreds of managers rush back from lunch to play a learning game."

Tom Ryan, CEO and Chairman CVS Caremark at Bottom Line Game event

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